Is your marketing working as hard as you are?
Hi, I'm James. I've spent 30 years in sales and marketing, working for some of the UK's biggest companies and having run my own for over a decade. I know how much is riding on every decision when you're running a business, which is exactly why I launched The Marketing Reset.
It shows you what's working, where the opportunities are, and where to focus next so your time and money go where they'll make the biggest difference.
How I can help
Here's how a Marketing Reset works.
Clearer Picture
A fresh pair of eyes on your marketing — what's working, where the opportunities are, and what's worth focusing on next.
Right Focus
There's no shortage of things you could do. I help you identify which ones will make the biggest difference to your business.
Better Visibility
I'll help you understand how visible your business is online and what's worth improving first.
More Customers
I look at how your marketing connects with the way you win business so more enquiries and conversations convert into customers.
Ready to make your marketing work harder?
Trust
How well your marketing builds confidence with potential customers — reviews, proof points and the signals that turn interest into enquiries.
Practical Steps
Clear next steps that fit your time, budget and where you are right now.
What you come away with
Every Marketing Reset ends with a written report and a clear plan.
Clarity
A written Reset Report covering every area of your marketing with honest findings and clear priorities.
Focus
A clear view of where to direct your time and energy — so you know exactly what will make the biggest difference.
Action
Everything prioritised and ready to act on — with a practical 30–60 day plan specific to your business.
Who you're working with
Experience that works for you
I've spent over 30 years in sales and marketing across travel, music, construction, retail and e-commerce. I ran my own small business for more than a decade.
I've worked for start-ups, small businesses and inside large organisations, including at head office for the UK's biggest retailer.
I understand what it feels like when every decision matters - and how to make marketing practical, focused and commercially sensible.
How I work
Marketing isn't always about doing more. It's about doing the right things for your business - knowing what to prioritise, what to stop, and what will genuinely move things forward right now.
A few clear, focused changes nearly always beat a long list of ideas nobody has time to action.
Outside of work
Home is Great Dunmow, Essex, where I live with my family. Away from work, it's drums, travel, and a steadily growing vinyl collection.
Integrity matters to me. I treat every business I work with as if it were my own - with care, realism and honesty. I don't oversell, hide behind jargon, or recommend anything I wouldn't do for my own business.
Good marketing doesn’t convince people.
It shows up at the right moment with the right answer.
Services
Ongoing Support
Honest feedback from people I've worked with
James combines strong digital and marketing skills with a practical understanding of how to drive commercial outcomes. His knowledge from positioning and messaging through to campaign execution and performance tracking is impressive.
Ian Grundy
The Marketing Centre
A highly experienced eCommerce professional with a deep understanding of the end-to-end retail process. James always spots opportunities for improvement and puts the customer firmly at the heart of everything he does."
Chris Marks
Tesco.com